The Hustle

behind the Hustle

Helping athletes fund their sport

WHAT IS THE ATHLETE GROWTH HUB?

WHAT IS THE ATHLETE GROWTH HUB?

The Athlete Growth Hub helps athletes grow their social profiles, attract brands, and get sponsorships with practical, proven steps for building an authentic personal brand. Based on my own organic growth, I’ll teach content creation, audience engagement, and platform optimisation so you present a clear, consistent identity brands want. You’ll learn to tell your story, highlight your strengths, and turn sporting credibility into commercial opportunities with actionable steps and real examples.

What do you get when joining the community?

1:1 Call with me

60 Minute Social Media Audit and long chat about how you can transform your social media.

Follow up email with all of the notes from the call including a checklist of things for you to go away and implement.

This “power hour” is designed so that athletes can make immediate changes to there profiles, start implementing strategy in their content.

I always say, “why start tomorrow when you can start now?”

Group workshops

Monthly group calls where we dive into specific things you are struggling with. This can include but are not limited to:

How to use CapCut

Confidence building

Social media Strategy

How to schedule your posts

Making time to film

How to make content that attracts brands

…and many more!

Guides

All four of my guides for you to keep forever:

  • How to write a sponsorship proposal

  • How to create content that converts

  • Guide to personal branding

  • How to monetise on social media

Access to me

Whilst you navigate your journey to building your personal brand, growing online and attracting brands, I will be here to help you along the way. Dm me at any time <3

Access to the Community

You will be invited to join the community where you can meet the other athletes, chat about your struggles, wins and progress! You can also ask questions and help each other out.

I will post opportunities in the community like brands looking for athletes, platforms looking for creators and any inbounds I get that either don’t align with my niche, or I think would be great for you!

JOIN NOW

A few of the brands I’ve worked with

  • "Thank you soooo much for the call, the follow up email and all the Guides!"

    — Rifle Athlete

  • "Having a live call with you was so lovely! It was fun, engaging and I felt comfortable chatting with you. You have a great way of making people at ease in a judgment free zone."

    — Shooting Athlete

  • "The guides you’ve sent through are clear, helpful, and so cute! All your visuals make me WANT to read them! They made everything feel easy to understand without being overwhelming."

    — Target Sprint Athlete

  • "I left our power hour audit feeling super inspired to really get stuck into this journey."

    — GBR Athlete

  • "Thank you for creating such a supportive experience, I’ve come away feeling confident, inspired and motivated for the next steps. I would definitely recommend it to anyone looking to level up their socials and reach out to sponsorship."

    — Running Athlete

  • "The guides from Sian have been a great resource to help me get started with how to use my social media to gain sponsorship and exposure."

    — Hyrox Athlete

  • "The social media audit call really helped to bring the guides to life further and Sian had a great mix of quick wins as well as longer term things to help elevate my social media presence. Thanks Sian!”

    — Adaptive Athlete

My Story

Hi, I’m Siân!

I’m a UK-based pistol shooter, a creative at heart, and a firm believer that you can juggle a busy career while chasing a world-class dream.

The Journey to the Range
If you’d asked me a few years ago where I’d be, I might have told you about my time in Australia working with racehorses or my days competing in Tetrathlon and Modern Pentathlon. But life has a way of shifting your focus. I officially stepped onto the shooting range in 2022, shortly after my father passed away. What started as a way to find my footing again turned into a full-blown passion.

Now, I’m deep into my journey with 10m Air Pistol and 25m Sport Pistol. I’m currently part of the British Shooting Talent Pathway and the Welsh Performance Potential Pathway, with my sights set on one big goal: wearing the GBR flag on the world stage.

The Creative Side of My Brain
When I’m not at the firing point, I’m usually behind a lens or a screen. I’m a bit of a "qualified creative"—I’ve got a BA (Hons) and a Master of Fine Arts in Photography, plus a PGCE in Creative Education.

I put all that training to use every day. Being an Athlete Growth Coach & UGC Creator, I love showing the "real" side of being an athlete. I’m all about grounded, authentic content—no filters, just the honest juggle of training, productivity hacks, and everyday life. If I’m recommending a product, it’s because it actually survives my hectic schedule!

Life away from the Hustle
Balance is everything to me. My happy place is being outdoors, chasing a good sunset, or hanging out with my pony, Panda.

I’m so glad you’re here to follow along on this journey. Whether I’m sharing a training routine or a glimpse into my creative world, I hope I can inspire you to find your own bullseye—whatever that looks like for you.

Why join The Athlete Growth Hub?

I was you — juggling work, training and bills while trying to make a sport-funded life actually work — so I built this community for athletes who need practical, realistic support. I understand not having time to create polished content, the frustration of getting turned down for sponsorship, and the grind of piecing together income while chasing performance; other coaches might teach personal branding from the outside, but I’ve lived it and learned the hard way. I won’t sugarcoat it: you’ll get out what you put in, but I’ll give you straightforward tools, honest guidance and a supportive space that makes the process less overwhelming and more achievable. Join now if you want mentorship from someone who’s been where you are and is committed to helping you fund your sport and grow without the fluff. — Sian

Join

FAQs

Do I need a following to join?

1

No, you do not. this is where I’m here to help. I managed to get my first sponsorship where a company paid for all of my entry fees, I only had 1500 Followers at the time.

What sort of workshops do you host?

2

I cover a variety of topics. I listen to what athletes need most on the community chat and create relevant group sessions every month.

What makes you different?

3

I’ve been you. I know what it’s like to be a self funded athlete, and I know what it’s like to have zero confidence to start posting. Think of me as your latest cheerleader and confidence coach!

How can I contact you to ask more questions?

4

You can DM me on Instagram, or email me on sian@sianhayden-seymour.co.uk

*Results will vary depending on how much time and effort is put in. It’s a bit like your sport, the more you put in, the more you’ll get out.